Connect with us

Guide

5 Common Mistakes to Avoid When Optimizing Your Shopify Website

Published

on

5 Common Mistakes to Avoid When Optimizing Your Shopify Website

We are all aware that search engine optimization (SEO) is a vital component of advertising our Shopify retail businesses. It is estimated that organic search engine traffic accounts for more than 60% of all traffic to eCommerce websites. This only goes to demonstrate how critical it is to have your website ranked well on Google. Whether you are a newbie or an expert, I am certain that you have experimented with search engine optimization for your Shopify site in some capacity. You may even have read up on some of the best practices to follow to optimize your website; but, do you know the frequent errors you should avoid making while optimizing your website?

This article will inform you of the mistakes you should avoid and how to avoid them in the first place.

Mistake 1 – Not adding redirects

When your items run out of stock, this is nothing unusual for an eCommerce website. In reality, it’s a piece of wonderful news. It indicates that people are enamored with a certain product and cannot get enough of it. The problem occurs when a visitor saves a page as a bookmark and then returns to the website and receives an error message stating that the page does not exist.

What should I do? The answer is straightforward; you just need to include 301 redirects on all of these sites. Thus, returning visitors will be instantly forwarded to the current page, where they may locate the product, they were looking for earlier on in their visit.

Mistake 2 – Forgetting about your sitemap

The XML sitemap of your website aids in the indexing of your complete website, including all of its pages, by Google’s spider. This is a critical component of your Shopify site’s search engine optimization strategy. In the case that you failed to submit your sitemap to Google, your pages may not be indexed, making it that much more difficult for your site to rank organically in the search results.

What should I do? Create a Google Webmaster account, also known as Search Console, to manage your website’s content. Submit your sitemap XML by selecting the right choices from the drop-down menu. It might take many days or weeks for your sitemap to get indexed.

Mistake 3 – Going crazy with blog tags

Not just for Shopify eCommerce businesses, but for every website, keeping a blog is highly advised. In addition to bringing traffic to your site, blogs may also help you interact with your present users and potentially rank higher in organic search results. Whenever you write a blog article, I’m sure you tag it with several different keywords. Tags are used to designate a certain category in your blogs and other online publications. Consider the following example: If you’re creating a blog about the top-selling wristwatches, and you include the tag watch, a new page is produced with all of the d.

Related:  How to Make a High-Converting Squeeze Page in WordPress

If you get excessive with these tags, you may find that your blog entries that have that tag are featured on multiple random pages that will not have any title or Meta description changes if you do not exercise caution.

What should I do? Make a list of just 5-10 tags that would cover a broad variety of subjects and stick to them exclusively.

Mistake 4 – Not describing your images

A lot of photos may be found on Shopify eCommerce sites. Depending on your theme, you may easily have 5 to 10 photos on a single web page. Here’s something that many website owners may not be aware of. Unless a picture is accompanied by a detailed description, search engines such as Google will be unable to determine what the image is about.

What should I do? Navigate to the theme settings for your website and choose the homepage tab. After that, beneath the slideshow banner, in the “Alt Text” box, type in the description you want to appear.

Mistake 5 – Not Integrating the site with Analytics

Google Analytics is a web analytics tool that allows you to analyze your website’s traffic and learn where visitors are coming from, which pages they are visiting when they arrive on your site, your overall daily traffic, landing pages, exit pages, and a plethora of other information about your website’s performance. If you do not employ analytics, you will almost certainly miss out on valuable information that might be used to better understand your users and make your website more user-friendly.

What should I do? Add your website to your Google Analytics account after it has been set up. You will be provided with a tracking code, which you can copy and paste into the Google Analytics portion of your website’s backend after signing up. You are fully prepared to begin.

Conclusion

By avoiding these Shopify SEO blunders, you can guarantee that your SEO efforts are not squandered and that you get the benefits from the organic marketing campaigns that you are looking forward to. It may make all the difference between a mediocre functioning Shopify site and an incredibly successful online shop if you have a well-thought-out search engine optimization strategy in place.

Utibe-Abasi is a digital marketing expert with 8+ years of experience in inbound and outbound marketing. He helps small businesses like Koolwire Media achieve their goals in content creation, social media marketing, email marketing, and paid advertising. His interests include reading, writing, gym, walking, and traveling.

Latest Articles

The Best Marketing Automation Tools for WordPress The Best Marketing Automation Tools for WordPress
Tools2 months ago

The Best Marketing Automation Tools for WordPress

Are you interested in using automation to reduce your burden and increase the size of your website? There are several...

5 Best Fashion eCommerce Themes for WordPress 5 Best Fashion eCommerce Themes for WordPress
Themes4 months ago

5 Best Fashion eCommerce Themes for WordPress

Fashion eCommerce themes are a dime a dozen nowadays. There are so many WordPress themes with eCommerce functionalities that it...

The Best WordPress Caching Plugins (2022) The Best WordPress Caching Plugins (2022)
Plugins4 months ago

The Best WordPress Caching Plugins (2022)

Do you want to make your WordPress website load faster? One of the most excellent methods to guarantee that your...

5 Best Autoresponder Plugins for WordPress 5 Best Autoresponder Plugins for WordPress
Plugins4 months ago

5 Best Autoresponder Plugins for WordPress

Are you looking for the best autoresponder plugin for WordPress? With an autoresponder plugin, subscribers and website visitors may all...

7 Best Email Capture Tools to Skyrocket Your List 7 Best Email Capture Tools to Skyrocket Your List
Tools5 months ago

7 Best Email Capture Tools to Skyrocket Your List

To collect email addresses from your website users, you need a quick and easy method. As soon as a new...

8 Best WordPress AMP Plugins for Improved Loading Speed 8 Best WordPress AMP Plugins for Improved Loading Speed
Plugins5 months ago

8 Best WordPress AMP Plugins for Improved Loading Speed

Google’s AMP (Accelerated Mobile Pages) project is an open-source effort focused on enhancing the mobile web surfing experience. This is...

5 Best WordPress Banner Plugins to Boost Conversions 5 Best WordPress Banner Plugins to Boost Conversions
Plugins5 months ago

5 Best WordPress Banner Plugins to Boost Conversions

The best WordPress banner plugin can help your site’s visitors become customers and increase its revenue. Adding banner advertisements, product...

5 Best WordPress Themes for Language Schools 5 Best WordPress Themes for Language Schools
Themes5 months ago

5 Best WordPress Themes for Language Schools

Because of the pandemic’s awareness-raising effects, the educational landscape has shifted. Fail to get your program started to a good...

5 Best Orthopedic WordPress Themes for Visitors' Appointments 5 Best Orthopedic WordPress Themes for Visitors' Appointments
Themes5 months ago

5 Best Orthopedic WordPress Themes for Visitors’ Appointments

Build a website if you want to attract new patients regularly. Have no idea where to begin? We’ve compiled the...

5 Best Pharmacy WordPress Themes 5 Best Pharmacy WordPress Themes
Themes5 months ago

5 Best Pharmacy WordPress Themes

There is no such thing as a successful pharmacy that doesn’t make a sound. It doesn’t matter how big or...