We are all aware that search engine optimization (SEO) is a vital component of advertising our Shopify retail businesses. It is estimated that organic search engine traffic accounts for more than 60% of all traffic to eCommerce websites. This only goes to demonstrate how critical it is to have your website ranked well on Google. Whether you are a newbie or an expert, I am certain that you have experimented with search engine optimization for your Shopify site in some capacity. You may even have read up on some of the best practices to follow to optimize your website; but, do you know the frequent errors you should avoid making while optimizing your website?
This article will inform you of the mistakes you should avoid and how to avoid them in the first place.
Mistake 1 – Not adding redirects
When your items run out of stock, this is nothing unusual for an eCommerce website. In reality, it’s a piece of wonderful news. It indicates that people are enamored with a certain product and cannot get enough of it. The problem occurs when a visitor saves a page as a bookmark and then returns to the website and receives an error message stating that the page does not exist.
What should I do? The answer is straightforward; you just need to include 301 redirects on all of these sites. Thus, returning visitors will be instantly forwarded to the current page, where they may locate the product, they were looking for earlier on in their visit.
Mistake 2 – Forgetting about your sitemap
The XML sitemap of your website aids in the indexing of your complete website, including all of its pages, by Google’s spider. This is a critical component of your Shopify site’s search engine optimization strategy. In the case that you failed to submit your sitemap to Google, your pages may not be indexed, making it that much more difficult for your site to rank organically in the search results.
What should I do? Create a Google Webmaster account, also known as Search Console, to manage your website’s content. Submit your sitemap XML by selecting the right choices from the drop-down menu. It might take many days or weeks for your sitemap to get indexed.
Mistake 3 – Going crazy with blog tags
Not just for Shopify eCommerce businesses, but for every website, keeping a blog is highly advised. In addition to bringing traffic to your site, blogs may also help you interact with your present users and potentially rank higher in organic search results. Whenever you write a blog article, I’m sure you tag it with several different keywords. Tags are used to designate a certain category in your blogs and other online publications. Consider the following example: If you’re creating a blog about the top-selling wristwatches, and you include the tag watch, a new page is produced with all of the d.
If you get excessive with these tags, you may find that your blog entries that have that tag are featured on multiple random pages that will not have any title or Meta description changes if you do not exercise caution.
What should I do? Make a list of just 5-10 tags that would cover a broad variety of subjects and stick to them exclusively.
Mistake 4 – Not describing your images
A lot of photos may be found on Shopify eCommerce sites. Depending on your theme, you may easily have 5 to 10 photos on a single web page. Here’s something that many website owners may not be aware of. Unless a picture is accompanied by a detailed description, search engines such as Google will be unable to determine what the image is about.
What should I do? Navigate to the theme settings for your website and choose the homepage tab. After that, beneath the slideshow banner, in the “Alt Text” box, type in the description you want to appear.
Mistake 5 – Not Integrating the site with Analytics
Google Analytics is a web analytics tool that allows you to analyze your website’s traffic and learn where visitors are coming from, which pages they are visiting when they arrive on your site, your overall daily traffic, landing pages, exit pages, and a plethora of other information about your website’s performance. If you do not employ analytics, you will almost certainly miss out on valuable information that might be used to better understand your users and make your website more user-friendly.
What should I do? Add your website to your Google Analytics account after it has been set up. You will be provided with a tracking code, which you can copy and paste into the Google Analytics portion of your website’s backend after signing up. You are fully prepared to begin.
By avoiding these Shopify SEO blunders, you can guarantee that your SEO efforts are not squandered and that you get the benefits from the organic marketing campaigns that you are looking forward to. It may make all the difference between a mediocre functioning Shopify site and an incredibly successful online shop if you have a well-thought-out search engine optimization strategy in place.