Need to create a website, but don’t know how or where to start? See our WordPress tutorial with a detailed walkthrough for beginners. Having a website of your own is essential for any business, large or small. Even because it’s not just e-commerce that works as a brand’s showcase.
It is through a website, be it a blog, e-commerce, or a portfolio, that your customers will get to know you better and understand what your values, services, and products are.
Furthermore, it is important to know that the investment to have a website is minimal. Nowadays, there are several free website creation platforms, such as WordPress, which summarizes the costs only for the domain. and hosting. So what are you waiting for?
In this article, we will teach you how to create a WordPress website from scratch, going through all the essential steps of the process.
How important is a website for business?
If you are in doubt about acquiring something from a company, wouldn’t you be afraid to realize that this brand doesn’t have a website? Wouldn’t you think twice before buying?
Businesses that have their websites are generally viewed favorably by their customers, as well-designed websites demonstrate professionalism and authority. Also, if your customer wants to know more about your company, it’s important to have an online place where you can clearly explain who you are, what your services and products are.
Not to mention, of course, all the marketing benefits that Google provides to companies that have a website. Without a blog or website, the chances of you appearing at the top of search engines are very low, which will decrease your promotion.
How to create a website in WordPress
Now, we are going to teach you a very easy step-by-step guide for you to create your website from scratch without needing the help of a professional. WordPress is the most popular CMS platform in the world, the most complete, and the most intuitive. So fear not. You will be in good hands.
Choose a domain
Before installing WordPress, you need to set your domain and hosting. These are the only costs you’ll incur with your website creation, but they’re so small that it’s still worth it.
The domain is the electronic address of your website: “www.uxtheme.net”. It is recommended that you define a domain with your brand name or at least some variation of the name, or else the public will have a hard time finding your site on Google.
First of all, check the availability of the domain you want to buy. You can do this through different websites. If available, purchase and proceed to the next step.
Define your hosting service
After choosing the domain, you will need to define which type of web hosting to hire. Several companies offer exclusive hosting plans for those who have a WordPress website, but there is the possibility of paying for a general plan as well.
Finally, we come to the installation. And it’s not as complicated as you might think. You can do it manually or automatically.
To install manually, follow these steps:
- Download the installer by going to wordpress.org ;
- Access your hosting control panel and look for the File Manager ;
- Inside it, you should find the public_html folder. Upload the zipped installer in this folder and extract the files;
- Create a database using cPanel or phpMyAdmin and finish the installation.
Automatic hosting services for WordPress provide a tool that makes the installation process much easier, performing everything automatically. It’s called Quick Install. That is: just click install and everything is done in a few steps!
Customize your website
After installation, it’s time to “put a face” on your website. In WordPress, there are numerous themes and templates that you can customize according to your branding. It’s super simple and easy!
Some themes are free, but others are paid. To define the best option for you, everything will depend on the type of business you have. There are specific themes for e-commerce, for example. Remember to check that the theme you want has a responsive design. To install your theme, do the following:
- Access your WordPress Dashboard. On the Appearance tab, click the Themes button;
- Select Add New. Choose your preferred theme and click Install.
To customize your theme, change colors, fonts and insert your logo, just go back to the Appearance tab and then click Customize. So, to configure your site’s menus, go again to the Appearance>Menus tab.
It is important to note here that the more personalized your website is, the better. After all, you don’t want him to be like everyone else, do you? So apply your brand’s visual identity and color palette.
One of the perks of WordPress is that it offers new features all the time. The platform constantly updates its plugins and widgets. And they are the ones you will use to optimize your site and personalize it even more.
So, to add social sharing buttons, contact forms, newsletter subscription boxes, and other features, install plugins specific to these functions.
Plugins are also essential if you want to optimize your site for SEO. With Yoast SEO, for example, you can write more optimized articles.
First, here’s how to install the plugins:
- In the Dashboard, go to Plugins>Add New;
- In the search tab, look for the plugin you want;
- Then just click Install. And don’t forget to activate the plugin!
It is finally ready! Now, you already know everything about WordPress and, therefore, you are ready to start your business journey. But remember: to get good results with your website, keep studying SEO always.