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How to Enable Scroll Tracking in WordPress with Google Analytics

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How to Enable Scroll Tracking in WordPress with Google Analytics

How to Enable Scroll Tracking in WordPress

Do you want to monitor how far people scroll down your WordPress website?

By analyzing scrolling behavior on your site, you can quickly determine how far a visitor has scrolled down on each topic or article. By monitoring how far down their scroll they have progressed, you can pinpoint the precise point at which visitors lose interest and leave your website.

This will assist you in revising that particular portion and making it fascinating enough to keep your audience’s attention until the very finish. This will assist you in increasing website traffic, lowering your bounce rate, and increasing conversions to your website.

Search engine analytics is an excellent technique for discovering your users’ scrolling behavior on your website. Having said that, scroll tracking is not enabled on your website due to the default Google Analytics configuration.

Google Analytics is a web analytics service provided by Google. Scroll Tracking in WordPress Has Never Been Easier!

Using a plugin to enable scroll tracking in WordPress is the most straightforward method. This is where the MonsterInsights plugin comes into play like the finest solution. WordPress Google Analytics plugin MonsterInsights is one of the most widely used Google Analytics plugins on the market.

When you have this plugin installed on your dashboard, you will never have to switch tabs to monitor the performance of your site again! The whole site can be controlled and seen from your WordPress dashboard, and it allows you to keep track of every user interaction on your site, including eCommerce transactions, affiliate link clicks, file downloads, and author tracking as well as your SEO score and a slew of other metrics.

MonsterInsights even provides you with real-time statistics that you may access directly from your dashboard.

For more information on this plugin, please see our comprehensive review on MonsterInsights.

Most importantly, one of MonsterInsight’s most essential capabilities is the ability to monitor the depth of a scroll. In addition, you may build UTM codes and track URLs on your WordPress website.

Let’s have a look at how to implement scroll tracking in WordPress with MonsterInsights today.

Step 1: Install MonsterInsights for Scroll Tracking

To get started, you must first download and install the MonsterInsights plugin on your WordPress website. This functionality is only available with the MonsterInsights Plus plan or a higher-level plan.

When you use MonsterInsights, you don’t have to write a single line of code to link your website with Google Analytics.

Setting up a Google Analytics account and linking it to MonsterInsights is explained in detail in this article.

Step 2: Enable Scroll Tracking

Once all of the necessary configurations have been completed successfully, scroll tracking will be instantly activated on your website. There is no need to go through any extra configurations. To verify this, go to MonsterInsights in your WordPress dashboard and choose Insights » Engagement from the drop-down menu.

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Verify that you are using version 7.6.0 or above if it is not automatically activated.

This feature is enabled by default on your site, and there is no need to install an extension to use it. It will activate events in Google Analytics when your visitors scroll through 25 percent, 50 percent, 75 percent, or 100% of your site, based on the percentage of time they spend on it.

Step 3: Viewing Scroll Tracking Reports in WordPress

This report may be seen directly from your WordPress admin area. To see it, go to Insights » Reports » Publishers in your WordPress admin dashboard. You’ll find it right next to the section titled “Interest.”

For the duration of this study, you’ll get access to information on your whole website’s average scroll depth %. As a result, you can see precisely how your visitors are engaging with the material on your website. Additionally, it provides you with an opportunity to tweak your content for increased interaction. You may also make better-informed decisions about where to put your advertisements and call-to-actions to get more clicks.

If you like, you may also access these reports directly from your Google Analytics dashboard if you so choose.

Scroll Tracking Reports on the Google Analytics Dashboard are shown.

By activating scroll tracking with MonsterInsights, you will be able to see your reports immediately on your Google Analytics dashboard as well, without having to enter your WordPress administration area.

Please connect to your Google Analytics account to do so. Navigate to Behaviour » Events » Overview to see the results.

As illustrated in the picture above, the Scroll Depth link will be located beneath the Event Category choice. Simply click on the link provided and you will be taken to a complete report straight immediately. If you wish to see the total number of events that were triggered for each specified % of scrolling, choose the Event Label option from the drop-down menu.

Conclusion

This article discussed how to enable scroll tracking in WordPress with google analytics. If you want to look at the data that is scrolling in real-time, that is also available. Go to Real-time » Events in your Google Analytics dashboard to find out how to do this. During the previous 30 minutes, you’ll be able to watch all the real-time scrolling action that has occurred.

That’s all there is to it. Activating scroll tracking in MonsterInsights doesn’t seem to be difficult.

Utibe-Abasi is a digital marketing expert with 8+ years of experience in inbound and outbound marketing. He helps small businesses like Koolwire Media achieve their goals in content creation, social media marketing, email marketing, and paid advertising. His interests include reading, writing, gym, walking, and traveling.

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