A favicon is a small icon that identifies a website or blog. It is displayed in the tab and home screen of web browsers, in Google mobile results, and the bookmarks section. The favicon is important to reinforce the credibility of a page, as it connects the user with the respective brand.
It is no longer news to anyone the importance of a website for a company. Any venture, be it a small or large business, must invest in a good digital presence.
For this, having a website or blog is no longer a simple option and becomes a solution. Currently, several intuitive tools allow anyone, even without programming knowledge, to create a blog or website.
And one of the most important points in creating your online space is your website logo, your brand. In addition to identifying your company or project, it will also appear in the browser tab. It’s that little icon, which helps you find the website you want among the various open tabs, also known as a favicon.
What is a favicon?
A favicon consists of a small icon that must be placed on a website. Typically, the favicon is a company logo, the initial letters of the brand, or an image that indicates the business segment or website theme. You have probably come across a favicon when browsing different websites on the web.
Here at the UXTheme site, for example, the favicon used is the page logo itself. The origins of the favicon go back to the late ’90s. It was a feature that Internet Explorer used to bookmark users’ favorite addresses. In this case, when a site visited by a user was among their favorites, the icon appeared next to the URL.
Nowadays, favicons have gone through several changes and evolutions. Therefore, they have become quite relevant in building a website. They also help in the dissemination and engagement of the business brand.
What’s more, a favicon also gives your website a more professional look, further enhancing your digital presence. As people are used to his presence, they end up being surprised if he doesn’t show up.
Possible favicon file formats
A few years ago, the favicon was necessarily a file named with a .ICO extension. However, it is now possible to use favicons in other types of formats. However, it is important to remember that each browser may support specific formats of favicons.
Currently, the main supported file formats are .ICO, PNG, and .GIF. In addition, some also support .JPEG and .SVG formats. It is also worth mentioning that it is possible to use other file formats. However, when this is done, there is a possibility that the image will not be shown in one or even more than one browser.
For this reason, to avoid setbacks, when it comes to using favicons on your site, the ideal is to use even the most traditional formats, such as .GIF, .ICO, and .PNG.
What is the ideal size of a favicon?
Necessarily, favicons are small icons, suitable for appearing on site layouts and promoting the brand, but without disturbing the user experience.
They have the square format, but it is possible to have different sizes so that the favicon adapts perfectly to the site. However, in general, WordPress themes are adapted to require a size of 512 x 512 pixels.
In addition, they are responsive, as they should also be viewed well on mobile devices such as iPads and smartphones. iOS devices, for example, use a high-resolution icon to show the favicon of bookmarked sites and home screen shortcuts.
How important is it to use a favicon?
Favicons may be small, but their importance for your website’s visual identity and digital presence is huge.
They allow you to establish a link with the visitors who come to your site. By adding a favicon, you enable your audience to unknowingly easily find your site even amid multiple apps or web pages.
This easy recognition helps users find your site faster, providing increased traffic and return hits. What’s more, other reasons that make favicons so relevant to the site and your business can be noted below.
Highlight your business presence on Google result pages
It is not possible to talk about digital presence without paying due attention to the good visualization of your site on Google. Recently, Google’s mobile results layout started showing the favicon next to the URL at the top of each result.
It’s worth remembering search results may not be the same when you search on mobile and desktop, so always make sure your site is responsive.
Helps to reinforce the website’s brand
With a favicon on your site, your brand will be shown whenever the user accesses or favorites your site.
Above all, it is important to remember that the icon can be viewed in several parts, such as the tab, the address bar, the histories, and other places. This can further enhance your brand awareness.
Streamlines the identification of your site
It is common for people to browse the internet keeping several tabs open. In some cases, there are so many tabs open that it becomes difficult to identify which sites they are.
In these situations, favicons appear to help. What’s more, when typing in a previously accessed address or searching for a page among their favorites, the visitor can find your site more easily if they have a favicon.
How to create a favicon
As with almost everything that involves creating websites, the process for having your favicon is simple. You don’t need to master advanced knowledge of web design and programming.
You can find on the internet several sites that bring the tools and the step-by-step necessary for anyone to create their own, such as this favicon generator. The process is easy and intuitive. With it, you’ll have an icon with the essential features to reinforce your business’s digital presence.
Where the favicon can be displayed on the website
Favicon location varies greatly, as it takes into account the type of browser used by the user, as well as whether the site is being viewed on a mobile device or not.
- In browser tab: In Google Chrome, for example, the favicon appears along with the page name, when there are few open tabs. In Safari, on the other hand, when you click on top of that browser’s address bar, the favicon is shown next to the URL. This is a feature that Chrome does not have.
- In the favorites section: The favicon is also displayed to identify the sites and pages that users bookmark in their respective browsers.
- On the browser’s home screen: Depending on how you customize the look of your browser, you can show some favicons to speed up access to different websites.
How to add a favicon in WordPress
WordPress is one of the most popular website and blog creation platforms in the world. One of the main reasons is that it is intuitive and allows for various types of customization, including adding favicons. By adding an icon to your blog or WordPress site, you reinforce your brand and also optimize your digital presence.
To add a favicon to your WordPress project, just do it via the control panel or manually. If you prefer, you can count on a specific plugin for this purpose, which is the RealfaviconGenerator.
These small square icons, who would say, are great allies for your company’s branding strategies, reinforcing and engaging your brand in a very strategic place: the internet.
As we have seen, when it comes to web design, another important point is also that the favicon helps to improve the user experience, identifying your brand with more authority, as well as conveying more credibility and professionalism to your website.