How much do you know about the path your clients walk on your website before they take action, in terms of your customers?
Understanding how your website’s visitors move around is critical for every website owner. The customer journey is another name for this.
To get a better understanding of your customers’ habits and what motivates them to act, you might utilize the customer journey. This data may also help you avoid mistakes while developing your website, writing content, and conducting marketing initiatives.
For our first look at user journey tracking, we’ll be looking at ways to monitor your users before they’ve even filled out a form. That way, other users will be able to duplicate the procedure, increasing your audience’s involvement.
Before we get into the details of the customer journey, we need to take a look at why it matters.
Why the Customer Journey Matters
What would your marketing efforts, blog articles, or goods look like if you had no idea who your target audience was? Unless you’ve done your homework, you won’t know where to begin or how to target your audience.
To increase conversions, you must first understand your target audience, which begins with your website. You may learn a lot about your visitors’ needs, interests, and pain areas by watching how they interact with your website. You can better trace their path and choose the next step if you have more knowledge.
Businesses that sell products online may increase sales and revenue by mapping the customer experience. The more you know about your customers, the simpler it is to produce relevant items and content.
When your brand knows what its customers want, it’s much simpler to build customer loyalty.
Map your customer journey to get a clearer picture of what motivates people to take action.
An appropriate instrument is required for this.
WPForms Customer Journey Mapping
What if you could trace a user’s progress on your website up to the point when they submit a form? That way, you’d be able to see precisely how they came to hand up their details to you.
This is entirely doable with WPForms.
The most popular WordPress form builder is WPForms. Creating forms is a cinch using this tool’s pre-built templates.
In addition, a User Journey addon is included in the Pro and Elite membership tiers, making it simple to use.
From your WordPress dashboard, you can keep track of how your site’s visitors utilize WPForms.
You’ll be able to see important information about your customers, such as:
- What they were looking for and when they were looking for it.
- The websites they visited and the blog entries they read.
- The webpage they were on when they clicked on the link.
- And there’s more.
The add-on begins collecting user data as soon as it is installed and activated. Because it doesn’t need any coding expertise, it’s ideal for both newcomers and seasoned computer users.
How to Track the User Journey with WPForms’ User Journey Addon
The User Journey Addon for WordPress is a breeze to set up and doesn’t need a lot of time.
To begin, make certain you have the WPForms plugin downloaded and installed. Visit our article on how to install WordPress plugins if you have any questions.
The User Journey Addon is only available to those who buy a Pro or Elite membership. You’ll be sent to a WPForms account welcome page after submitting your information.
The Downloads page or the View License Key, Details, and Downloads link will take you directly to your license key.
Your license key will then be shown. Make a copy of this text:
Go return to your WordPress dashboard and make some changes. WPForms > Settings may be found in the sidebar on the left side of the screen.
Click Connect once you’ve pasted the license key.
You’ll be redirected to a new page to complete the installation of the Pro plugin on your website after pasting the key. Install WPForms Pro by clicking the Connect button:
You may now activate the User Journey add-on after successfully downloading and installing the Pro version. Add-ons for WPForms may be found in the WPForms section of your WordPress dashboard.
Search for “Journey” in the search field and the User Journey addon will be displayed:
To install the add-on, click the Install Add-on button
Addons are activated by default.
The WPForms User Journey extension for WordPress has been successfully installed on your website.
Create a contact form that takes entries, and then use your dashboard to review the information. WPForms » Entries: Click on it.
Analyze Your Contact Form by Clicking on It
Each user’s name and the remark will be shown in a list for your perusal. Click View for a more in-depth look:
After that, you’ll see all of the user’s personal information, such as their name, email address, IP address, and the time at which they made an entry:
Scrolling down, you’ll find a detailed history of the user’s activities on your site before submitting a submission:
It’s done! With the WPForms User Journey add-on, you can easily track and monitor the actions of your site’s visitors.
This add-on provides you with a wealth of information on how your visitors utilize your site and the path they take while doing so. You no longer have to speculate about the factors that influence a user’s choice to enter a contest or engage with your content in any way.
With WPForms, you can get the answers you need straight from the WordPress dashboard.
Is there anything more you want to do? Use WPForms now to monitor your site’s conversions and keep track of your customers’ journeys.
This WPForms customer journey tracking lesson was a lot of fun for us to put together.