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5 Best WordPress Call-to-Action Plugins to Improve Conversion

When it comes to conversion optimization, most people focus on optimizing their landing pages (which is great). But what about the rest of your website?

There are plenty of opportunities to convert your visitors into subscribers or customers. You just need to know where and how to do it.

If you want to increase your conversion rate, you need to use call-to-action buttons throughout your website. And the easiest way to create them is by using WordPress plugins.

In this article, we’ll share our picks for the best WordPress call-to-action plugins to improve conversion rate and grow your business fast.

What Is a Call-To-Action?

A call-to-action is a prompt that tells your visitors what they should do next. It can be anything from a button, graphic, or link that encourages them to take an action such as signing up for a newsletter or buying a product.

A call-to-action button must be strategically placed to grab attention and convert visitors into customers or subscribers. Most WordPress themes do not come with built-in call-to-action buttons which is why you need to use plugins for this purpose.

Free WordPress Call-to-Action Plugins to Improve Conversion

1. Hello Bar

Hello Bar, is one of the most popular free WordPress call-to-action plugins. It allows you to create and display attention-grabbing bars on your website. Just like other plugins on this list, it offers a bunch of customizable options to make your bars look more appealing.

You can choose from a variety of templates, select a color scheme, and add custom text and buttons. You can also create multiple Hello Bars with different styles and messages. And then you can rotate them to display different bars at different times.

Hello, Bar supports various types of calls to action. It allows you to promote your products, grow your email list, drive traffic to your social media profiles, and much more. You can also use it to show alert notifications for important announcements or notices.

2. MailOptin

MailOptin is a plugin that helps you create targeted popups, emails, and ad campaigns. It’s not just used for creating CTAs, but also for lead generation and email marketing.

One of the things I love about MailOptin is that it offers a combination of the tools you need to run an effective campaign. You can create beautiful CTAs and opt-ins, then use them to build your email list.

Unlike other WordPress CTA plugins, MailOptin allows you to set up multiple campaigns. You can select whether they’re triggered by exit intent, time delay, scroll depth, etc., and target them at specific user groups.

It’s also easy to set up A/B tests so you can test different versions of your CTAs and ads against each other.

MailOptin integrates with all the major email marketing services including MailChimp, AWeber, Campaign Monitor, etc., as well as automation tools like ActiveCampaign and HubSpot. If you’re looking for a plugin that does more than just create calls-to-action, this is it.

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3. Simple Side Tab

Simple Side Tab is an excellent WordPress plugin, and it is one of the most popular plugins on the market. It is easy to use and customize, which makes it perfect for beginners. This plugin has a nice design, which makes it look good on any website.

It has a lot of features that will help you create a beautiful website. It has a user-friendly interface that makes it easy to use. The Simple Side Tab is designed for people who are not familiar with WordPress or web design. It is easy to use and customize, which makes it perfect for beginners.

The Simple Side Tab has over 200 templates that you can use to create your website. You can also choose from over 100 styles that are available in this plugin. The Simple Side Tab has been created by a team of developers who have been developing WordPress plugins for years.

4. Icegram

Icegram lets you create attention-grabbing calls to action, welcome messages, opt-in forms, announcements, and more. You can also add these to your website in the form of popups, header and footer bars, slide-ins, and even fullscreen call to action pages.

This plugin is completely mobile responsive, comes with a built-in A/B testing tool, and makes it easy to track conversions without any coding knowledge.

Here are some of the best features offered by Icegram:

  • Easy to create popups and calls to action with a simple drag and drop builder
  • Customize your messages with various fonts, colors, effects, animations, etc.
  • Mobile responsive call-to-action designs that display well on all screen sizes
  • Built-in analytics for tracking views and conversions for each CTA
  • A/B split testing tool to find out which message performs best on your site
  • Over 20+ pre-made templates to choose from.

5. Image Widget

The Image Widget is a simple call-to-action plugin that allows you to place an image anywhere in your theme. It loads quickly, takes up minimal space, and offers a wide variety of customization options.

Call-To-Action buttons are just links but with a different style than the rest of your links. When you use an image for links, it will look like any other link on your website unless you add some custom styling. This plugin can be used to add this style without having to write any CSS.

This plugin also comes with a lot of customization options that allow you to change the size, color, and alignment of the button text or background images. You also have control over where the button appears by using widgets or shortcodes.

If you’re looking for more options, this plugin also supports icons and is compatible with WooCommerce so that it can be used as a shopping cart button on eCommerce websites.


A call to action can make or break any website. Well-designed, attractive calls to action and clickable CTAs are a necessity for your website if you want more visitors to act and convert into customers. Luckily, we have listed the best WordPress call-to-action plugins that take care of this task in no time.