Home » Plugins » How to Configure Dynamic Pricing in WooCommerce for Targeted Offers

How to Configure Dynamic Pricing in WooCommerce for Targeted Offers

Are you looking for a simple solution to include dynamic price offers in your WooCommerce store?

Dynamic pricing refers to the process of changing the price of a product in response to particular pricing guidelines to increase sales.

You may encourage prospective consumers to buy your items using WooCommerce dynamic product pricing rules like bulk pricing, coupon discounts, and percentage discounts.

We’ll teach you how to quickly configure WooCommerce dynamic pricing for your online business in this article.

Before we get started, let’s discuss why dynamic pricing is critical for eCommerce companies.

Why Should Your WooCommerce Store Use Dynamic Pricing?

Dynamic pricing’s primary objective is to give lower rates and special offers to entice consumers to purchase now and buy more.

As a result, you improve sales and the average order value.

As a result, shop owners benefit from using WooCommerce dynamic product pricing rules.

  • Decrease the rate of cart abandonment
  • Deplete inventories of low-demand items
  • Establish positive ties with customers
  • Increase conversions on your e-commerce site
  • Increase your income from sales
  • Maintain a purchasing history for upcoming events

While buyers feel as if they are receiving a fantastic deal, business owners may increase their earnings. As a result, both company owners and consumers benefit.

You’ll want to utilize a WooCommerce dynamic pricing plugin to implement dynamic pricing, and this eliminates the need to manually construct discount codes and price adjustments for each product. Rather than that, you can implement dynamic price rules with a few clicks and the plugin will take care of the rest.

With that stated, let’s begin our guide on how to use a plugin to enable dynamic pricing for WooCommerce sites.

Configuring Dynamic Pricing with WooCommerce in WordPress

Other dynamic pricing plugins are available, but YITH WooCommerce Dynamic Pricing and Discounts are the finest.

YITH WooCommerce Dynamic Pricing and Discounts is a plugin designed specifically for woocommerce websites that allows you to set dynamic pricing rules quickly and easily.

It has a slew of features that enable you to easily include special deals, discounts, promotions, and free goods into your WooCommerce store.

This plugin makes it simple to implement WooCommerce dynamic product pricing and discount rules in your online shop.

Additionally, it enables you to provide discounts to your consumers depending on the value of their basket, the product category, and the number of goods in their cart.

And, maybe most importantly, you can schedule your dynamic price offers. This enables you to arrange weekend specials, flash discounts, limited-time promotions, and holiday sales. This saves a lot of time and simplifies the process of introducing discount pricing to your online business.

Step 1: Install YITH WooCommerce Dynamic Pricing and Discount

To begin, you must create a YITH account. Once you’ve signed up, go to the Licenses and Downloads page to locate your download file and license key.

Install the YITH WooCommerce Dynamic Pricing and Discount plugin on your WordPress website now.

If you need assistance, please see our article on how to install a WordPress plugin.

After installing and activating the plugin, head to your admin panel’s YITH » License Activation tab, enter your license key and other information here.

Following that, browse to the WooCommerce settings page and ensure the Enable Dynamic Pricing and Discounts option is checked.

Now that you’ve saved your modifications, you’re ready to begin setting up WooCommerce dynamic product pricing rules on your website.

Step 2: Set Up Dynamic Pricing

Open the YITH » Dynamic Pricing tab to configure dynamic pricing and discounts.

You’ll find various WooCommerce site options here, including General Settings, Product Settings, and Cart Settings.

Allow your WooCommerce store manager to adjust the dynamic pricing and discount plugin settings in the General Settings area.

Below that, you can choose a pricing format for your WooCommerce items to display the original and reduced prices. By displaying both, buyers will understand that they are receiving a terrific offer and a reduced price.

Related:  5 Best Free WordPress Quiz Plugins

There are options in the Product page settings area to display custom discount messages and choose your message’s location.

Additionally, you can display quantity tables on your product pages. This is ideal for wholesalers looking to give bulk savings. You may generate a pricing list depending on the amount requested by the purchaser.

This increases the average order value since consumers will understand they are receiving a better price if they purchase a greater quantity.

Following that, under the Cart settings area, you can give the coupon a name. Then you may choose how you want the discount calculated (with or without tax included).

Additionally, you’ll have the option of displaying the deal alongside the product’s price or subtotal. In most situations, site owners opt to display it in the subtotal since it visually enhances the basket, but the decision is yours.

Once these variables are specified, you can begin creating your price rules.

Step 3: Create Dynamic Pricing Rules

Click the +ADD RULE option on the Discounts & Price Rules page to add a new price rule.

You’ll find choices for creating dynamic pricing and discount rules on this page. We’re going to demonstrate many prominent dynamic pricing schemes.

1. Discounted Percentage Pricing

This is one of the most often used and successful pricing principles. This may be used for single goods, numerous products, categories, and the total value of the shopping cart, among other things.

To begin, you may add a label to the rule and activate it. Then, choose ‘Special Offer’ as the Rule Type.

You’ll want to select a priority level for this rule if you want it to overrule any other rules you create later.

Following that, choose the WooCommerce product to which you want to apply the price rule.

You may configure the percentage pricing rule in the Set offer rules section. Here, we’re applying the 50% discount rule.

This guideline allows for some creativity. For instance, you might include deals such as “Buy one, get the second half off.”

After you’re finished, click the Save Rule button at the bottom of the page.

Your % discount price is instantly applied, and it is shown on your product page.

2. BOGO (Buy One Get One) Free Discount Pricing

Under this regulation, clients who buy two units of the same product get one free.

You may establish a new rule for your site’s buy one gets one free deal with percentage pricing. Set the number of units and discount % for the BOGO deal under the Set offer rules option.

Once you’ve saved the rule, it will be applied to the product pages you’ve specified. The following is an example of a BOGO (buy one get one free) promotion.

3. Bulk Pricing Discounts

YITH simplifies the process by implementing dynamic bulk pricing to your entire shop.

It would help if you chose the ‘Discount on whole store’ rule type. Then, you may choose the discount type and percentage.

Additionally, you can exclude particular goods, product categories, and product tags from this rule.

4. User Role-Based Pricing

Apart from discount offers, this plugin enables you to create dynamic pricing rules depending on the user roles assigned to your WooCommerce store. This allows you to give discounts only to new users, subscribers, members, or those who have joined an inner circle program.

Select ‘Only to particular user roles’ rather than ‘All users’ in the Apply discount to the area. Then, choose the user roles you want to add in the following option.

The discount will no longer be available to non-subscribers or demo users.

As a result, you may configure an unlimited number of WooCommerce dynamic pricing rules for your eCommerce business.
That concludes today’s discussion! We hope this article shows how simple it is to include dynamic pricing, discounts, and offers into your goods.

In Conclusion

To summarize, the best dynamic pricing plugin for WordPress websites is YITH WooCommerce Dynamic Pricing and Discount. It’s simple to use, which means that almost anybody can design rules and manage offers. The plugin has a plethora of functionality and customization possibilities, allowing you to run various offers, deals, and promotions.