The use of the Elementor plugin undoes the idea that it is difficult and complex to create websites and pages and brings a series of benefits to the Digital Marketing of companies.
Elementor is a plugin for creating websites and pages in WordPress. With it, it is possible to choose and configure simply from the layout to menu items, buttons, fields for texts and images, icons, dividers, backgrounds, effects, among others.
In the 90s, at the beginning of the so-called “commercial internet”, it was all the more difficult for those who wanted to have an online page. More than an innovative attitude, it was an exercise in patience.
The development and updating of sites were restricted to programmers and web designers. Thus, there were no more agile marketing dynamics in content production and campaign creation.
However, that all changed when platforms like WordPress came along. With them came tools like Elementor, a website and page construction plugin that makes everything easier and more practical for those who need to put new things online as soon as possible.
How the Elementor WordPress plugin works
Elementor is not the only one, but it is among the most installed website and page builder plugins by WordPress users. There are over five million active installs, and an average rating of 4.7 stars.
In addition, it has a list of comments that include praise, thanks, and expressions like “the crown jewel of WordPress”, “absolutely amazing”, among others, as well as several interactions highlighting the ease of use.
But is it really for that? Any WordPress user who has the Elementor plugin on their site will say yes. Starting with the fact that it is a plugin, which is always a positive point highlighted because you are a WordPress fan. Just install it from the website dashboard and activate it to use.
And then, when creating entire sites or specific pages, the user is faced with a series of features (and facilities) to choose from, from the layout (which can be created from scratch or one of Elementor’s suggested templates) to menu items, buttons, fields for texts and images (including carousel and galleries), icons, dividers, backgrounds, effects, among others.
Everything is available to “ drag and drop ” on the page being created, without having to write lines of HTML or CSS code – it is possible, but it is not mandatory. Elementor is a visual editor and everything that is being built is shown to the user in real-time on the front-end, which is a “hand in hand” for those who want to speed up possible adjustments before publication.
In summary, Elementor works simply and intuitively and eliminates all the complexity that one might suppose to exist in creating websites and online pages, which is one of its main features. Keep reading the text and check out the others.
Main features of Elementor
Companies have the option to create their websites using 100% free platforms. But the preference for WordPress, having the highest cost related to the space hired on the website hosting server and not in the use of the platform, is justified by numerous reasons, but mainly because of the possibility of using plugins like Elementor.
And in the case of the website and page builder, in addition to the easy-to-use mode, it also includes the following features:
Elementor has both free and paid versions. Your company can start using the free version, which already meets many demands, and opt for the PRO version as new projects arise, more complex scopes with the need for more functionality options. This is, by the way, basically the difference between free Elementor and paid Elementor: the offer of features. The plugin page brings the price table always up to date.
One of the features of Elementor that draws attention, especially compared to those crawling internet times, mentioned at the beginning of this post, is the time to create and publish pages. It is much shorter than the “traditional” development process. Which only reinforces positive points such as the offer of multiple templates and features and being able to see the page being created in real-time.
Updates and learning
As with the entire WordPress community, Elementor undergoes frequent updates. This helps to make the plugin even better, adding new features or fixing possible bugs, as happened recently. In addition, there is also support and forums that answer questions and give tips for better use of the plugin. And also because it is simple and intuitive, learning to use Elementor is relatively quick, based on “who knows, does it live”.
Elementor can be considered an important item in a company’s digital inclusion strategy precisely because it facilitates the creation of pages with autonomy. Think about how many companies, especially smaller ones, would struggle if they relied on an expert to create a form page or an offer page. Even the business owner can successfully venture out with Elementor as a compass.