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13 Best Social Media Management Tools

Social networking is a must-have for every marketer. It’s not simple to maintain social media accounts, particularly if you have a huge social media following or if you own an agency and handle social media accounts for other companies. Let’s start with the reality that implementing an effective social media marketing plan requires multitasking, including:

  • Creating a sense of camaraderie amongst your followers.
  • Organizing and categorizing information.
  • The development of content.
  • Sharing stuff from others.
  • Using material in new ways.
  • …and a lot more.

The only way a social media manager can handle all of these responsibilities without going insane is to use social media management solutions that increase productivity and provide better outcomes.

It’s easy to keep track of all of your social media chores with the tools below. Although several have similar characteristics, the decision of which one to use is dependent on the specific circumstances.

Investigate your options and then choose the best ones for you.

1. Hootsuite

Hootsuite is a social media scheduling and analytics application. Many social media networks, including Facebook, Twitter, Instagram, Google+, and LinkedIn may be linked to your account. Hootsuite’s team tools are a major selling point. Because of this, it is better suited to large corporations, as opposed to a one-man show for small firms.

2. Agora Pulse

Post scheduling is the primary function of Agora Pulse. You may publish to all of your social media accounts at once by connecting them all. With its dynamic reporting and ability to perform promotions directly from the UI, it is a powerful tool.

3. Social Oomph

Using SocialOomph, you may publish to many social media accounts at the same time. The option to design Twitter welcome messages is one of its best features. You can also schedule photographs for Facebook and LinkedIn using the premium service.

4. EveryPost

EveryPost is a tool for curating visual material online. Curated visual material may be scheduled and shared across several networks at the same time after it’s been created. One of the greatest ways to publish from a mobile device using this app is excellent (iPhone or Android).

5. Bit.ly

Even though there are a plethora of link shorteners available, Bit.ly stands out as the best. With its link analytics, you can see how well your links are doing on social media.

6. Sprout Social

Sprout Social is essential if you own a social media firm. Manage several Twitter and Facebook profiles with Sprout Social’s premium membership.

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7. Crowd Booster

Crowd Booster, as the name suggests, helps you grow your social media following. Scheduling tweets at the most effective moments are made feasible by analytic reporting.

8. Edgerank Checker

Using the Social Bakers’ Edgerank Checker, you can learn how to improve your Facebook content’s SEO. Engage your audience with customized content and enhance your newsfeed response with an Edgerank checker.

9. Audiense

If so, how many followers do you have? Check out Audiense if you are interested in this kind of service. Twitter advertising and reports may be scheduled with Audiense.

10. Tailwind

Tailwind is a Pinterest and Instagram social media marketing tool that is not included in the rest of this list. In addition to scheduling pins or photos, Tailwind allows you to upload bulk images, build multi-board pins, and determine the optimum times to send out your pins/images for the most interaction. For agencies, Tailwind is a must-have for managing several Pinterest and Instagram profiles.

11. Buffer

The finest social media scheduling tool is Buffer. Buffer allows you to schedule up to ten articles for free and up to 100 posts for $10 a month with their Awesome plan. The post analytics also provide you with useful information, such as the best times to publish. Scheduling posts on several social media platforms such as Facebook, Twitter, and Instagram is easy using Buffer.

12. Oktopost

A key distinction between Oktopost and the other social media solutions we’ve discussed is that although they all help companies manage their social media material, Oktopost helps you get clients. You should look at Oktopost if you’re looking for a way to generate leads.


It’s finally here: IFTT! An abbreviation known as IFTT stands for “If This, Then That.” Math and computer science use this phrase to describe the relationship between two variables. When it comes down to it, IFTTT is automation. Connecting all of your social media accounts to IFTTT and then selecting a “recipe” is all that is required. If I put up a status update on Facebook, I’ll send out a tweet. That’s the formula. IFTTT is a strong social media management tool that may be used creatively.


Choosing the right social media management tool depends on your knowledge of what you need to accomplish. There are a lot of amazing tools out there, but you may not use all of them. A solid rule of thumb is to use a tool that enhances your social media efforts.