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7 Free Marketing Tools for Identifying and Targeting Your Customers


Many prospective clients are out there, but it’s difficult to identify and reach them. When they get online, where do they go? What do they post on message boards or other public forums? What persons do they look up to or follow on social media?

If you don’t have the answers to these questions, you might end yourself on an unexpected road. To avoid this, it’s best to define your target audience first and then build your marketing plan on what you learn.

You’ll be able to gain a better sense of your target clients and their online habits thanks to several excellent tools.

It is essential to have marketing tools that allow you to identify and target your ideal customers.

1. Google Analytics

A free online analytics tool, it provides information and analyses for a successful SEO strategy for your web pages. It gives you a better understanding of how your visitors utilize your site.

  • In Google Analytics, there are two primary components: Dimensions and Metrics.
  • Dimensions are qualities that tell you where a session began, as well as the URL it came from.
  • A session is a time in which a user views a certain number of pages.
  • An integrated tracking code from Google Analytics collects information about your visitors, such as how long they stayed on your site, and produces a cookie on their computer.

It also aids in the monitoring of your website’s conversions. For example, you may use Google Analytics to track the number of people who signed up using a new sign-up form.

If you want customers to join up for your e-commerce site quickly, the convenience with which they can complete the registration form is crucial. You may change the code to suit your platform. The WooCommerce registration plugin for WordPress allows you to add user-friendly fields with the drag-and-drop capability to the registration forms of your online shop.

2. Google Keyword Planner

An amalgamation of Google’s keyword tool and Adwords, the Google Keyword Planner was released in 2013. This marketing tool helps you create effective ad campaigns to get your goods in front of as many people as possible. It advises you which keywords to target and this tool is enough to draw thousands of people on an average basis.

With this tool, you may search for certain specialized terms like “diet,” “nutrition,” “medicine,” and so on. To receive useful and keyword-based results, keep in mind that you must be particular when submitting this information since it will travel via Google’s internal databases.

Your information may also be entered as phrases, such as “healthy breakfast ideas.”

3. SEMrush

As a business owner of a product or service company, you need to know which keywords you should target to reach your prospective clients, but you need also be aware of your rivals, how they perform via their website.

The Domain Overview option will inform you of a list of your top rivals, their keywords, a list of backlinks they have earned for their websites, and how they have promoted their goods or services.

It also tells you whether or not a term or phrase that you type into the search field is relevant.

As a free user, you’re restricted to a few insights, but as a small company, they are enough to plan your marketing strategy for the foreseeable future.

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4. Facebook Audience Insights

Having a good understanding of your target consumers’ interests, hobbies, and employment is essential for a successful company strategy on the internet. Social media platforms are heavily associated with these phrases. When it comes to social media, it’s safe to say that Facebook has a sizable piece of the industry, with its user base growing at an exponential rate.

A Facebook ad campaign that targets certain demographic regions is perfect if you want to learn more about your clients. Your target demographic is more active on Facebook on certain days of the week. This helps you determine the best times and methods for contacting them through social media.

By looking at which postings (pictures or videos) get the most likes and good comments, you may get an idea of what your prospective consumers are interested in, as well as what they enjoy most.

5. Ahrefs

An image of Ahrefs as a giant keyword finder and competition analysis tool in the SEO sector has been built around the service. Your competitor’s site’s popularity may be tracked by looking at the kind of material that is directing traffic to their site.

Also, just because your competition has a high ranking for a certain term doesn’t imply you can’t fight with him. There are likely other parts that he hasn’t covered yet that you can attack to earn more clout.

Additionally, the tool has several sections like Site Explorer, anchor text, crawled sites, referring domains, SERP analysis, daily analytics, etc. that you should thoroughly investigate.

When it comes to creating an online marketing plan, it is one of the greatest SEO tools available, but the free edition does not have all of its features.

6. Survey Monkey

People use Survey Monkey to conduct surveys and ask questions to have a better understanding of their interests and preferences. This method is ideal for attracting a group of people with similar interests.

The surveys include a quick poll, a competitive analysis, and customer feedback for some specific products. One of its most impressive features is its ability to analyze and report on massive amounts of data. As a result, information can be passed back and forth between members of the team, allowing each member to weigh in with an opinion based on the findings of the analysis.

Additionally, this tool is available in both a free and paid version. Paying for it gives you access to a few additional features that will make the most of it.

7. Alexa

Like Semrush and Ahrefs, Alexa also provides services to access data about your site and your competitor’s site. Insight into the number of people who come to a website, monthly search volume, keyword analysis, etc. Your website’s presence, ranking, and visibility can all be improved with the help of these statistics.

You’ll be able to see how your website compares to the competition. According to Alexa’s ranking system, your website’s statistics are calculated based on the number of daily unique visitors and the number of page views over the last three months.

In addition to the opportunity to fully monetize, Alexa provides you with all the necessary tools.


If you’re not sure which one is right for you, each of these programs has a free and paid version. The most successful marketing campaigns are built on thorough research and an understanding of your target audience’s interests.